Benchmarks and trends.
Updated on Mar 10, 2025
Review the top findings from Quantum Metric aggregated platform data below. Stay up-to-date on the latest industry insights and data trends by joining our quarterly benchmark newsletter.
Customers take their time with purchases.
2-3
Average number of times a customer visits a site before taking action, 4-6 times for "high value" activities.
Learn more from our Peak report.Payment anxiety is real.
51%
of consumers test a site’s checkout process in advance to ensure a quick transaction during the sale.
Learn more from our Peak report.Mobile sees more errors.
2-3X
higher error rates on mobile experiences, including app and web, compared to errors on desktop.
Explore our full mobile report.Consumers want instant fixes.
72%
of consumers expect an issue to be resolved in a few hours, it takes brands at least a day to find a fix.
Learn more from our Peak report.Native apps offer the best value.
3X
higher conversion rates on native app experiences compared to mobile web.
Explore our full mobile report.Benchmark Report
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