Get deeper insights with user analytics.
Gain comprehensive insights into individual and aggregate user behavior across all channels to personalize experiences, boost adoption, and foster loyalty.
Gain clarity on the entire customer journey, beyond the individual experience.
Identify the drivers of retention and churn to optimize conversion paths and funnels.
Visualize a customer’s journey across multiple sessions and devices for a complete view of the digital experience.
Understand how customer segments engage to customize offerings to their unique needs.
Track cohort engagement to measure how changes to your site and app impact performance over time.
Drive growth and loyalty with user analytics.
See how in-depth user insights translate into tangible business results.
User analytics for every team.
Quantum Metric user analytics enables a deeper understanding of user behavior to build better products, faster.
Product
Product teams can leverage detailed user insights to quickly take action on building impactful products. Understand the nuances of user interactions to inform product development, design intuitive user flows, and prioritize features that drive engagement and adoption.
Technology
Technology teams can troubleshoot, prioritize, and fix complex issues faster with user analytics. Pinpoint the root cause of technical problems by analyzing user experiences, identify recurring errors, and proactively address issues before they impact a wider audience.
Analytics
Analytics teams can easily switch between user and session-based analysis for a more complete picture of the digital experience. Leverage user-level aggregated data to analyze user behavior patterns, identify trends, and provide actionable insights across the organization.
See what our customers are saying.
“Quantum Metric’s insights have transformed our approach to mobile app development. The ability to see exactly how our users interact with the app and quickly address issues has been invaluable. We’ve seen a substantial improvement in user engagement and satisfaction.”
Gary David / Product Manager, Ashley Furniture
“It’s about going beyond general customer metrics, to building an understanding of every customer who visits our site. Quantum Metric provides this and empowers my team to take action that will support long-term revenue and conversion growth.”
Julie Mares / Head of eCommerce and Omnichannel Experience
FAQs
What is user analytics?
User analytics involves understanding how individual users interact with a digital product (like a website or app). It goes beyond just looking at overall trends to examine the behavior, intent, and friction points of specific users. Quantum Metric’s user analytics provides both the aggregate and the individual understanding in a single platform.
How is user analytics different from experience analytics?
User analytics is a subset of experience analytics, focusing on user behavior within a digital product, while experience analytics tracks specific interactions within a session using heat maps or session replay, aiming to understand struggles during an interaction or what prevents a user from converting in the session.
What’s the difference between user analytics and web analytics?
Web analytics focuses on website performance and traffic patterns (page views, bounce rates, etc). User analytics tracks individual user behavior across sessions and platforms, helping you understand how users interact with features, navigate journeys, and engage over time. In short, web analytics shows website performance, while user analytics reveals user behavior.
What KPIs can you improve with user analytics?
- User engagement — Track how often and how long users interact with your product.
- Onboarding completion rate — Identify drop-off points and optimize the onboarding experience.Conversion rate — Understand user behaviors that lead to purchases, sign-ups, or other key actions.
- Retention rate — See what keeps users coming back and reduce churn.
- Feature adoption — Measure how frequently specific features are used and by which segments.
- Customer lifetime value (CLV) — Improve by identifying behaviors tied to long-term, high-value users.
- Funnel completion rate — Spot where users drop off in critical journeys and optimize accordingly.
- Product stickiness — Increase daily/weekly/monthly active users by improving the overall user experience.
How is Quantum Metric’s user analytics different from other solutions?
Quantum Metric’s user analytics stands out from other solutions by empowering product, analytics, and technology teams to conduct more complex analysis with greater ease. This difference is characterized by:
- Quantum Metric provides a holistic view of the individual user journey across devices and sessions, offering cross-platform unique user support.
- Quantum Metric’s autocapture provides a rich dataset of over 300 behavioral, technical, and business metrics out-of-the-box, providing a deeper understanding without extensive manual tagging.
- Through a seamless integration of user analytics with session replay, users are able to visually validate data insights and understand the "why" behind user actions.
- Quantum Metric emphasizes quantifying the business impact of user behavior and friction, with features like built-in Opportunity Analysis that prioritize issues based on financial impact.
- Quantum Metric offers actionable and real-time insights through real-time monitoring, alerts, and Activate for in-the-moment personalized intervention or customer rescue.
- The Quantum Metric platform has powerful segment building capabilities for in-depth analysis of different user cohorts and features like user-based sequences to understand specific user paths.
What types of questions can Quantum Metric’s user analytics answer?
- How do users interact with our brand across different devices and sessions?
- What are the typical paths users take on our website or app?
- What factors contribute to users returning to our product or service?
- How do changes to our site or app impact user retention over time?
- How do different segments of users engage with our digital experience?
- What are the key behaviors of our most valuable customers?
- How can we tailor our digital offerings to meet the unique needs of different customer segments?
Discover the power of real-time analytics.
Schedule a demo of Quantum Metric to understand how to transform your digital strategy.
