Quantum Metric achieves seamless replatforming with own platform.

Navigating a complex replatforming.

As a leading provider of digital analytics, Quantum Metric needed its own website to reflect the innovation and performance they deliver to customers. However, migrating to a new platform posed significant risks, including potential disruptions to the digital customer experience and lost revenue. The team leveraged the Quantum Metric platform to ensure a seamless transition, proactively monitor performance, and identify any issues before they impacted users.

Real-time monitoring and rapid issue resolution.

Using Quantum Metric's website optimization and UX monitoring capabilities, the web team observed user behavior in real-time during and after the replatforming process. Session replay allowed them to identify specific friction points, such as slow page load times and broken links, that would have otherwise gone unnoticed. They utilized web analytics and customer journey analytics to track key performance indicators and identify any digital leakage. For example, broken links and pages were identified within hours of the migration. Quantum Metric allowed the team to pinpoint the exact areas of friction and rapidly implement a fix, minimizing disruption and protecting our conversion rates.

Proactive optimization and performance enhancement.

By leveraging Quantum Metric's digital analytics, the team proactively identified and addressed performance bottlenecks. Heatmaps and funnel analysis were used to optimize page layouts and improve the overall digital customer experience. This allowed the team to not only minimize disruptions during the replatforming, but also to enhance the performance of the new website, leading to improved page load times and increased user engagement.

Impact:

• Improved page load times: 40% improvement in median page load times, enhancing user experience and site performance.
• Decreased LCP: 30% decrease in average Largest Contentful Paint (LCP), leading to faster perceived loading times.
• Accelerated issue resolution: Drastically reduced time needed to identify and resolve issues, minimizing disruptions.
• Enhanced digital CX: Improved brand loyalty and revenue through a superior digital customer experience.