Top 3 considerations for choosing a digital experience analytics platform.

Meet Evan. He’s a product leader at a major retailer. He’s also an avid cyclist. His life is a race—career versus passion, ambition versus freedom.

“Cycling is my world,” Evan says. “On the road, I’m free, my mind clear. But that freedom fades in the office, drowning in fragmented data, trying to understand my digital customers.”

Tasked with driving product strategy and optimizing the digital journey, Evan was feeling stuck. Progress was slow and he felt like he was spinning his wheels. Instead of shaping the future, he was reacting—dealing with complaints, escalations, and last-minute demands from executives. “I was always in reactive mode, never ahead,” he admits. “It was like riding uphill with the brakes on.”

For Evan, this is where Digital Experience Analytics (DXA) came into play. His new, powerful DXA platform enabled him to consolidate data, offering a clear view of the customer journey, and helping him shift from reactive problem-solving to proactive optimization.

What is digital experience analytics (DXA) and why is it vital?

Digital Experience Analytics (DXA) captures and analyzes data from various digital interactions—such as websites and mobile apps—to provide insights into user behavior and performance. By identifying where users encounter issues and linking these insights to business outcomes, DXA enables businesses to optimize digital experiences, enhance satisfaction, and drive growth proactively. A best-in-class DXA solution should help you monitor, diagnose and optimize the experience at every customer touchpoint.

The impact of DXA on customer experience.

For product leaders like Evan, Digital Experience Analytics (DXA) has provided a transformative shift. It has freed him from the relentless cycle of crisis management, allowing him to focus on implementing meaningful enhancements to the customer experience. By providing visibility into where and why customers encounter roadblocks, DXA linked these insights directly to business impact, such as revenue opportunities. This clarity not only eliminated internal conflicts and guesswork but gave Evan the business case he needed to prioritize improvements with confidence. DXA allowed him to anticipate and address issues before they become problems, shifting his focus from constant fire-fighting to strategic innovation. Here are a few factors to consider when evaluating a DXA platform.

Consideration one: Comprehensive data capture.

The power of a DXA platform is in its data capture. It should automatically capture every interaction—swipe, click, scroll, API response, page view—across all touchpoints: web, mobile, kiosks. Quantum Metric does this out-of-the-box, logging over 60 behavioral and 300 data points without manual tagging. It tracks user interactions, technical performance, and business outcomes. With remote precision eventing and a visual event editor, you can create events and analyze experiences effortlessly—no manual tagging, no code changes. Choose a platform that delivers comprehensive data from day one and evolves with your digital needs.

Consideration two: Seamless integration.

A DXA platform should be designed from the ground up, rather than cobbled together through acquisition and loose integration of disparate third-party platforms and point solutions. It needs to seamlessly integrate with your existing tech stack to ensure cohesive and efficient data management. It should easily connect with tools like VOC and survey systems. Integration is crucial for real-time, actionable insights from customer feedback, both online and offline. This connection lets you visualize behavior, contextualize feedback like CSAT and NPS, and trigger surveys based on actions. Opt for platforms with robust APIs and pre-built connectors to ensure a smooth, unified view of customer interactions.

Consideration three: Advanced AI capabilities and future-forward vision.

AI is crucial in DXA. It uncovers hidden patterns, predicts behavior accurately, and automates decisions. Look for platforms with a practical use case for AI, like Quantum Metric’s Felix AI. Felix AI delivers instant summaries of user sessions in under 3 seconds. It consolidates key moments into actionable insights. Felix AI cuts down on lengthy session replays and enables one-click quantification of friction points. It integrates smoothly with your systems, supporting rapid, data-driven decisions.

Quantum Metric’s position in the DXA space

Building on this innovation, we’re thrilled to be recognized as a leading Digital Experience Analytics Platform by Research in Action’s 2024 Vendor Selection Matrix™. Our commitment to exceptional customer experiences and cutting-edge solutions underscores our dedication to transforming the DXA landscape.

Why Quantum Metric stands out in this evaluation:

• Most recommended by users: Quantum Metric is highly recommended for its performance and user satisfaction.
• Ranked #1 in customer satisfaction and value: We lead the industry in customer satisfaction and offer exceptional value.
• Ranked #1 in price vs. value: We provide the best price-to-value ratio in the market.
• Cross-team activation: Our platform supports a wide range of enterprise teams and enables smooth, seamless collaboration across different departments.
• Full stack, organic growth: Quantum Metric was built and expanded from the ground up as a cohesive solution, not by assembling disparate third-party tools.
• Vision and go-to-market: We address both current digital marketing and e-commerce needs, while also preparing for future demands in product operations and engineering.
• AI leadership: Felix AI distinguishes us by quickly prioritizing and contextualizing issues, driving more efficient decision-making.
• Financial strength: With $100 million in ARR and backed by experienced leadership, Quantum Metric is well-positioned for continued success.

Maximizing potential with the optimal DXA platform.

For enterprise leaders like Evan, Digital Experience Analytics (DXA) has been about reclaiming freedom—freeing up time to focus on what truly matters: enhancing customer experiences and indulging his passion for cycling. By automating data capture and eliminating manual tasks, DXA has enabled him to transition from routine data management to strategic initiatives that drive customer satisfaction and personal fulfillment. This shift not only transformed his company culture and improved the experience for customers, but it gave Evan more time to pursue his passions. To learn more about top DXA platforms and their benefits, download the full 2024 RIA VSM DXA report, and register for our webinar with James McCormick, Research Director at Research in Action on ‘Key DXA trends shaping the market’.