Product
Last summer days, first Quantum Metric reveals.
By Tom Arundel
Sep 5, 2024
6 min read
Imagine you're an enterprise executive overseeing the digital health of your Fortune 500 retailer. You need a dashboard that gives you a clear view of your complex operations, tracking key performance indicators that matter most. Typically, compiling such a report would take weeks and multiple teams. But with Quantum Metric's new Metric Builder, you can generate a custom digital health dashboard in seconds, speeding up your decision-making.
Metric Builder is just one of several powerful tools we're launching at our Summer Launch ‘24 event on September 10. These new features break down barriers between data capture, analysis, and action, empowering teams across your organization—from executives to product, marketing, and analytics teams—to make faster, smarter decisions.
Our Summer Launch focuses on three key areas:
- Unlock user insights across the journey
- Ask and answer more valuable questions
- Prioritize and confidently make decisions
These updates continue our commitment to delivering cutting-edge solutions. Quantum Metric was recently named a market leader in the 2024 Digital Experience Analytics (DXA) Vendor Selection Matrix by Research in Action.
Here’s a sneak peek at what’s coming on September 10:
Build custom metrics tailored to your business with Metric Builder.
Metric Builder lets you create custom metrics that align with your unique needs, whether tracking digital health, errors, or opportunities. You can quickly design new metrics within any dashboard, focus on specific events or errors, and view historical performance trends. The advanced formula builder makes it easy to create complex calculations, ensuring your KPIs reflect your business goals. Plus, the improved UX ensures a smooth experience for users at all levels.
Comparative analysis and intelligence built into Interactions.
We've enhanced Interaction heatmaps to make optimizing your top pages easier. The new Comparison Mode allows side-by-side analysis of different segments or experiences, while Automated Zoning highlights key engagement areas for quick optimization. Suggested Zones surfaces top zones driving KPIs with a click, and Zone Portability lets you take action directly from a zone. With Visibile's integration, you can visualize KPI performance and engagement directly within your existing UI, ensuring that interaction data aligns with metrics across the platform. This tool gives UX teams greater control and precision in optimizing user experiences.
Easier than ever to build funnels on the fly and drill into drop-off.
Our redesigned Funnel Builder makes creating and analyzing funnels more intuitive. The WYSIWYG Funnel Builder offers a single view of all funnel steps, with automatic funnel generation and drop-off segmentation built in. This lets you quickly quantify friction, analyze underperforming funnels, and optimize key workflows. Additionally, built-in Opportunity Analysis helps you identify areas of friction, calculate the potential impact, and prioritize changes to maximize conversion and engagement.
User-level analysis continues to evolve across the platform.
User-level analysis has been significantly upgraded, including Sequential Segmentation in Segment Builder for detailed user journey analysis across sessions and devices. The redesigned Segment Builder supports complex queries, allowing you to create custom paths, maintain paths across journeys, and view user counts and context in journey and path analysis. These enhancements provide a comprehensive view of user interactions over time, offering deeper insights and more precise user-based analysis.
How different teams can leverage these features.
- Business Executives: Metric Builder lets executives quickly create custom dashboards, enabling faster, data-driven decisions. Advanced formulas and custom metrics ensure KPIs align with critical business goals, allowing for swift adaptation to market changes.
- Product Teams: Use Comparison Mode to assess design variations and identify the most effective changes. This helps product teams fine-tune user experiences and optimize product performance.
- Marketers and UX Teams: Automated Zoning and Suggested Zones make it easy to identify and optimize high-engagement areas. These tools, along with Visible integration, allow for real-time visualization of KPI performance, enhancing content effectiveness and campaign ROI.
- Analytics Teams: Metric Builder and the enhanced Segment Builder offer deeper insights into customer behavior. Sequential Segmentation and custom paths enable more detailed user-level analysis, driving better business outcomes.
Join us to explore more.
These Summer Launch ‘24 product updates are designed to provide all of your teams with deeper insights and drive improved outcomes by streamlining complex analysis and action loops and enhancing decision-making across your organization. You’ll be able to make a more powerful business case for change and boost overall business impact.
Join us at our Summer Launch ‘24 event to experience these innovations firsthand. Discover how Quantum Metric’s latest features can support your Continuous Product Design journey and give your teams the tools they need to excel.
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